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    Trefferliste "Marketing-Capabilities" - alle Bücher, CDs, LPs und mehr

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    Marketing in the Metaverse

    Palgrave Studies of Marketing in Emerging Economies

    Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Ergün Kalayci
    Wedding marketing as ethnically specific event marketing

    Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    B2B Marketing Guidebook - Vol. 1

    Contributions to Management Science

    In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 128,00

    B2B Marketing Guidebook - Vol. 2

    Contributions to Management Science

    The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 117,33

    Zizheng Yu, Hyunsun Yoon
    Social Media Marketing

    The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 67,07

    Zizheng Yu, Hyunsun Yoon
    Social Media Marketing

    The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 105,46

    Fab Giovanetti
    The Customer-Driven Marketing Handbook

    Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

    sofort lieferbar
    Buch
    Aktueller Preis: EUR 30,09

    Dobromir Kirilov Stoyanov
    Sustainable Marketing

    Springer Texts in Business and Economics

    Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

    lieferbar ab 7.6.2026.
    Buch
    Aktueller Preis: EUR 110,67

    The Impact of Marketing Strategies on Society

    Palgrave Studies in Marketing, Organizations and Society

    This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Thomas Jendrosch
    Marketingmusik

    essentials

    Musik wirkt subtil und mit großer psychologischer Kraft. Dieses Essential zeigt kompakt und verständlich, wie Songs, Sounds und Melodien im Marketing gezielt eingesetzt werden können, um Aufmerksamkeit zu…

    lieferbar ab 1.6.2026.
    Buch
    Aktueller Preis: EUR 14,99

    Gioele Zamparo
    Marketing and Dysfunctional Consumer Behaviour

    International Series in Advanced Management Studies

    This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Stacey Lievens, Dan Lievens
    Unfakeable Marketing

    Marketing Built on Trust, Not Tactics Some of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 24,50

    Dheeraj Tiwari, Monika Agarwal
    Marketing NEP-INDIA

    Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 61,33

    Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
    The Dark Side of Marketing

    This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Bodo B. Schlegelmilch
    Globale Marketingstrategien

    Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 84,99

    Gary L. Frazier
    Marketing Channel Management

    Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 56,96

    Rajagopal
    Contemporary Marketing Strategy

    This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Sarah Manthey
    Entwicklung von Handlungsempfehlungen zur Gestaltung sinnorientierter Führung zur Förderung der logofokalen Motivation von Mitarbeitenden in Marketing- und Kommunikationsabteilungen

    Wie können Führungskräfte in Marketing- und Kommunikationsabteilungen Mitarbeitende motivieren, indem sie Sinn erlebbar machen statt nur Ziele vorzugeben? Diese Bachelorarbeit entwickelt praxisnahe Handlu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 24,90

    Manfred Bruhn
    Principles of Marketing

    Learn about the principles of marketing -- a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of mar…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 96,00

    Andrew Corcoran
    Introduction to Marketing

    This concise introductory textbook enables students to understand and apply the key concepts of marketing.

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 294,51
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