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Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald

Buch

V. Kumar
International Marketing Research

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only…

lieferbar innerhalb 2-3 Wochen

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Erscheint bald

Buch

Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

sofort lieferbar

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Erscheint bald

Buch

Veronica Romney
Identity Marketing

Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help …

lieferbar innerhalb 2-3 Wochen

Buch

Anthony Tasgal
The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

lieferbar ab 4.9.2025.

Buch

People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen -…

sofort lieferbar

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

Gordon Glenister
Influencer Marketing Strategy

Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer, grow profits and spread your message to the most relevant markets.

sofort lieferbar

Buch

John Westwood
How to Write a Marketing Plan

Creating Success

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

sofort lieferbar

Buch

Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

Buch

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen

Buch

Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

lieferbar ab 25.11.2025.

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

lieferbar innerhalb 2-3 Wochen

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Bringing the Soul Back to Marketing

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the …

lieferbar innerhalb 2-3 Wochen

Buch

Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

lieferbar ab 25.11.2025.

Buch

Jeff Fromm, Christie Garton
Marketing to Millennials

Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

lieferbar innerhalb 2-3 Wochen

Buch

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