Marketing Innovation – alle Bücher und CDs, Seite 4

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Generoso Branca
Virtual Reality, Real Intentions

International Series in Advanced Management Studies

This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-w…

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Alex Kristine
The Orders of Success

Finding Clarity in Your Professional LifeThe systemic constellation method, originally developed by Bert Hellinger to explore family structures, is increasingly being used in the corporate domain. The met…

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Florian Hohenauer
Toolbox Innovation Communication

This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and pro…

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Chickenfoot

Chickenfoot III

Das neue Album von Gitarrengott Joe Satriani, Schlagzeuger Chad Smith, den ehemaligen Van Halen-Bassisten Michael Anthony und Frontmann Sammy Hagar sorgte schon im Vorfeld für einige Spekulationen. Nun we…

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Melanie Oßwald
When Co-Creation Leads to Love

Introduction: From assembly instructions to shared outcomes.- Foundations.- Study I: Systematizing known evaluation biases.- Study II: Exploring intersubjectivity with experts.- Study III: Experimenting w…

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Michael Lewrick, Omar Hatamleh
AI & Innovation

"THE BOOK FROM OMAR & MICHAEL IS A MASTERPIECE TO UNDERSTAND THE POSSIBILITIES OF HOW AI WILL CHANGE FUNDAMENTALLY OUR WORLD, BUSINESSES AND LIFE! A MUST-READ!" -Nabil Malouli, SVP of eComme…

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Corporate Management Ecosystem in Emerging Economies

Emerging economies, as actively changing societies, invoke questions about the future direction for national and global development as well as equitable economic growth. In this book, the Editors argue th…

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

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