Marketing Communication – alle Bücher und CDs, Seite 2

Regina Luttrell
Social Media

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization typ…

lieferbar ab 24.7.2025.

Buch

Regina Luttrell
Social Media

Empowering students to apply proven strategies in the ever-changing social media landscape, Luttrell's practical textbook presents frameworks for successful integrated PR campaigns across organization typ…

lieferbar ab 24.7.2025.

Buch

Stuart Maister, Kevin Vaughan-Smith
Choose Trust

A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge.Trust is the basis of all relationships---at work and beyond. We naturally wa…

lieferbar innerhalb 1-2 Wochen

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Sara Teitelman
Zen and the Art of Digital Transformation

PRAISE FOR ZEN AND THE ART OF DIGITAL TRANSFORMATION"Sara Teitelman's Zen and the Art of Digital Transformation will enable business leaders to achieve their full potential with digital transformatio…

lieferbar innerhalb 1-2 Wochen

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Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 16.10.2025.

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Julia Ewert
From Pitch to Profit

YOUR BLUEPRINT TO A POWERFUL AND EFFECTIVE SALES PROCESS THAT IMPROVES CONVERSION AND INCREASES REVENUEAre you struggling to stand out from the competition? Do you know how to sell successfully while stay…

lieferbar innerhalb 2-3 Wochen

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Terry Szuplat
Say It Well

"A guide to public speaking from one of Barack Obama's longest-serving speechwriters"--

sofort lieferbar

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Kim Skildum-Reid
The Corporate Sponsorship Toolkit, Second Edition

Meaning is sponsorship's superpower!When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people - buil…

lieferbar innerhalb 1-2 Wochen

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Florian Hohenauer
Toolbox Innovation Communication

This book provides a toolbox of models and methods that make innovative ideas successful. Innovation brings progress, competitive advantages, and increased profits, but it also entails uncertainty and pro…

lieferbar innerhalb 2-3 Wochen

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Conference Proceedings Trends in Business Communication 2024

The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume…

lieferbar innerhalb 2-3 Wochen

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Communication Design and Branding

This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in t…

lieferbar innerhalb 2-3 Wochen

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Joanna Parsons
Innovative Internal Communication

Embrace innovation and creativity to take your internal communications beyond conventional methods and create lasting impact in your organization. Internal communication is critical for business success, …

lieferbar innerhalb 2-3 Wochen

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Digital Disruption and Media Transformation

This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stem…

lieferbar innerhalb 2-3 Wochen

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Laura Macdonald
The Endowment Handbook

Praise for THE Endowment HANDBOOK"The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author's expertise and practical advice offer a roadmap for buildin…

lieferbar innerhalb 2-3 Wochen

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Carmen Hudson
Communication Skills Training

Elevate your personal and professional life with "Communication Skills Training." This comprehensive guide is designed to help you master the art of effective interaction, enhancing your ability…

lieferbar innerhalb 2-3 Wochen

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Jörg Forthmann, Michael Neumann
ESG Reporting in Corporate Communication

This book illustrates the challenges posed by the highly complex ESG regulation to corporate communication¿and how they can be overcome. Starting from the year 2024, the requirements for Environmental, So…

lieferbar innerhalb 2-3 Wochen

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Muriel Barnes
21 Days Of Effective Communication

Unlock the power of effective communication with "21 Days of Effective Communication." This practical guide is designed to help you enhance your interpersonal skills, build stronger relationship…

lieferbar innerhalb 2-3 Wochen

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Advances in Advertising Research XIV

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

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Tammy Zonker
Calling All Heros

Transform your nonprofit's approach to fundraising with the power of human-centered strategiesIn Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Imp…

lieferbar ab 25.11.2025.

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Jon Cope, Stuart Mayell
Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

lieferbar ab 25.11.2025.

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