Marekting – Bücher, CDs, LPs und mehr, Seite 9

Gabriele Troilo
Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

lieferbar innerhalb 1-2 Wochen

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Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar innerhalb 2-3 Wochen

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

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Jens Kröger, Stefanie Marx
Strategic Agility in Marketing

Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Market…

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning …

lieferbar ab 24.2.2026.

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The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

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Ana Mourão
Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from ta…

Erscheint bald

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Matthias Buntrock, Thomas Kreuzer, Wolfgang Kroeber
Sozialmarketing

Marketing gewinnt auch im Sozialwesen an Bedeutung, allerdings steht hier nicht die Kundenzentrierung im Vordergrund. Analysiert werden vielmehr die jeweiligen Anspruchsgruppen: Leistungsempfangende und -…

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Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

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Lorri Mon, Christie Koontz
Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

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Daniel Heine
Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

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Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

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Xiaojing Dong
Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

lieferbar ab 31.3.2026.

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Ana Mourão
Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from ta…

Erscheint bald

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New Horizons in Fashion and Marketing

Part 1: Digital.- Chapter 1: The Rise of Avatar Influencers in Fashion Retail.- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the Fashion Consumption Landscape.- Chapter …

lieferbar innerhalb 2-3 Wochen

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Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Geschichte der haptischen Werbung.- Marktstruktur und Marktdynamik von haptischer Werbung, Merchandising und Licensing.- Leistungen und Wertschöpfungen von haptischer Werbung und Merchandising.- Ethisches…

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Marketing Theory and Practice in Romania

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overco…

lieferbar innerhalb 2-3 Wochen

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