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Greg Kihlstrom
Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

sofort lieferbar

Buch

Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

lieferbar innerhalb 1-2 Wochen

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

lieferbar innerhalb 1-2 Wochen

Buch

Robert W. Palmatier, Andrew Crecelius
Marketing

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier' fou…

lieferbar innerhalb 2-3 Wochen

Buch

Mark Palmer
The Work Smarter Guide to Marketing

Whether you're promoting a company, product, a service or even your own personal brand, this guide will empower you to simplify your approach. You'll learn how to connect with your audience by understandi…

lieferbar ab 18.9.2025.

Buch

Azhar Ul Haque Sario
Marketing

In today's highly competitive business world, the success of a company greatly depends on its ability to attract and retain customers. This comprehensive guide to marketing will equip you with all the kno…

lieferbar innerhalb 2-3 Wochen

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

lieferbar ab 30.12.2025.

Buch

Roman Kmenta
Upselling, Cross-Selling-Zusatzverkauf

Mehr Umsatz - ohne mühsame NeukundenakquiseWissen Sie, wie viel ungenutztes Potenzial in Ihren bestehenden Kundenbeziehungen schlummert? Cross-Selling und Zusatzverkäufe werden oft vernachlässigt - und da…

lieferbar innerhalb 2-3 Wochen

Buch

Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

Buch

Jonathan M Wenzel
I Hate Marketing

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketi…

lieferbar innerhalb 2-3 Wochen

Buch

Gianluigi Guido
Godfather Marketing

In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital need…

lieferbar innerhalb 2-3 Wochen

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

Udi Ledergor
Courageous Marketing

**#1 Bestseller in Marketing & Sales**Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your au…

lieferbar innerhalb 2-3 Wochen

Buch

Bringing the Soul Back to Marketing

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the …

lieferbar innerhalb 2-3 Wochen

Buch

Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Erscheint bald

Buch

Bernd W. Wirtz
Multichannel Marketing

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

Buch

People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen -…

sofort lieferbar

Buch

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar

Buch

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar ab 31.12.2025.

Buch

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