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Helen Millward: Global Marketing, Buch

Helen Millward
Global Marketing

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

lieferbar ab 3.3.2025.
Buch
EUR 56,77*
: Advances in Digital Marketing and eCommerce, Buch

Advances in Digital Marketing and eCommerce

Springer Proceedings in Business and Economics

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. Thi…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 197,13*
: Advances in National Brand and Private Label Marketing, Buch

Advances in National Brand and Private Label Marketing

Springer Proceedings in Business and Economics

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around th…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 175,23*
: Advances in National Brand and Private Label Marketing, Buch

Advances in National Brand and Private Label Marketing

Springer Proceedings in Business and Economics

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around th…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 186,19*
Jaywant Singh: Brand Management, Buch

Jaywant Singh, Paurav Shukla
Brand Management

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 54,93*
Edward Blackwell: Account-Based Marketing, Buch

Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

lieferbar ab 25.3.2025.
Buch
EUR 172,39*
Ryan O'Sullivan: Building B2B Relationships, Buch

Ryan O'Sullivan
Building B2B Relationships

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

lieferbar ab 31.12.2024.
Buch
EUR 51,15*
Nick Bennett: B2B Influencer Marketing, Buch

Nick Bennett
B2B Influencer Marketing

A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns …

lieferbar ab 31.12.2024.
Buch
EUR 54,93*
Nick Bennett: B2B Influencer Marketing, Buch

Nick Bennett
B2B Influencer Marketing

A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns …

lieferbar ab 31.12.2024.
Buch
EUR 172,39*
Mohamed Zaki: Data-Driven Customer Experience Transformation, Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.
Buch
EUR 173,65*
Catherine Xiang: Bridging the Gap, Buch

Catherine Xiang
Bridging the Gap

This is the first title in the new "Global Business" series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of…

lieferbar in mind. 4 Wochen
Buch
EUR 16,95*
Anastasia Karklina Gabriel: Cultural Intelligence for Marketers, Buch

Anastasia Karklina Gabriel
Cultural Intelligence for Marketers

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

sofort lieferbar
Buch
EUR 44,14*
Al Ries: Focus, Buch

Al Ries
Focus

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the pr…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 20,21*
Annika A Culver: Democratizing Luxury, Buch

Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produ…

lieferbar ab 31.12.2024.
Buch
EUR 41,04*
Erin A. Snider: Marketing Democracy, Buch

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen
Buch
EUR 57,34*
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