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Advances in National Brand and Private Label Marketing

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around th…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 186,19*

Jaywant Singh, Paurav Shukla
Brand Management

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 63,15*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.

Buch

EUR 174,92*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.

Buch

EUR 55,57*

Catherine Xiang
Bridging the Gap

This is the first title in the new "Global Business" series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of…

lieferbar in mind. 4 Wochen

Buch

EUR 17,45*

Al Ries
Focus

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the pr…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 20,74*

Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 19.5.2025.

Buch

EUR 244,37*

Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produ…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 41,04*

Duncan Mavin
Meltdown

The incredible story of a once-venerable Swiss bank that produced a litany of financial scandals and whose collapse reveals the amorality at the heart of the global banking system. Credit Suisse was a 16…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 30,40*

Erin A. Snider
Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

lieferbar innerhalb 2-3 Wochen

Buch

EUR 57,34*

World Bank
International Debt Report 2024

International Debt Report (IDR) is a longstanding annual publication of the World Bank featuring external debt statistics and analysis for the 122 low- and middle-income countries that report to the World…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 54,77*

Svend Hollensen
Global Marketing

Global Marketing is a clear and comprehensive guide for undergraduate and postgraduate students seeking a deep understanding of international marketing. It helps students analyze, select, and evaluate co…

lieferbar ab 17.3.2025.

Buch

EUR 118,02*

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