Influencer Marketing – alle Bücher, Seite 2

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Emily Hund

The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

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Robert B. Cialdini

Influence

The foundational and wildly popular go-to resource for influence and persuasion?a renowned international bestseller, with over 5 million copies sold?now revised adding: new research, new insights, new exa…

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Sophie Bishop

Influencer Creep

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection …

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The Impact of Marketing Strategies on Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

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Advertising Literacy for Young Audiences in the Digital Age

This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize adv…

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