Trefferliste "Electronic Commerce" - alle Bücher und CDs

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Electronic Institutions

This book introduces the concept of Electronic Institutions (EIs), where complex interactions between human or software agents are governed by specified rules, mirroring those found in human organisations…

lieferbar innerhalb 2-3 Wochen

Buch

Gabriella Lojacono
The Future of Luxury Customer Experience

Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.

sofort lieferbar

Buch

Tim Wu
The Age of Extraction

In an economic future centered on artificially-intelligent platforms, how can their power be balanced to ensure a broad prosperity for everyone? Our world is dominated by a handful of tech platforms. The…

Erscheint bald

Buch

Digital Economy. Emerging Technologies and Business Innovation

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. The 43 full papers were carefully reviewed and sel…

lieferbar innerhalb 2-3 Wochen

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Organizing in the Digital Age

This book draws on a process-oriented perspective to understand the pervasiveness of digitalization in organizations, and contemporary society.

lieferbar innerhalb 1-2 Wochen

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Lizhi Liu
From Click to Boom

"The rise of e-commerce has transformed China's economy over the past two decades. By late 2020, close to 800 million Chinese people had shopped online and more than 60 million citizens were directly or i…

lieferbar innerhalb 1-2 Wochen

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Maria Johnsen
AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, a…

lieferbar innerhalb 2-3 Wochen

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Margo Berman
Content and Copywriting

Provides what every writer needs to create powerful, strategic copy for multiple channels and platforms Content and Copywriting: The Complete Toolkit for Strategic Marketing is a one-stop resource for w…

lieferbar in mind. 4 Wochen

Buch

Influencer Politics

De Gruyter Contemporary Social Sciences

Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digita…

sofort lieferbar

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Sachiko Scheuing
How to Use Customer Data

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

lieferbar innerhalb 2-3 Wochen

Buch

Dhruv Nath
The Earnicorns

It is an accepted fact that Internet-related businesses are largely loss making. Dhruv Nath uncovers the secrets of four highly respected Internet giants which defy this trend boldly. The book narrates th…

lieferbar in mind. 4 Wochen

Buch

Simon Kingsnorth
Marketing in Web 3.0

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

lieferbar innerhalb 2-3 Wochen

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Emily Chang
Brotopia

Instant National Bestseller A PBS NewsHour-New York Times Book Club Pick! "Excellent." --San Francisco Chronicle "Brotopia is more than a business book. Silicon Valley holds extraordinary power over ou…

sofort lieferbar

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Marketing and AI: Shaping the Future Together

The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and…

lieferbar innerhalb 2-3 Wochen

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Lillian Pierson
Data & AI Imperative

Praise for Data & AI Imperative "In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR …

lieferbar innerhalb 1-2 Wochen

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Sandy Carter
The 3D Internet with a Brain

PRAISE FOR AI FIRST, HUMAN ALWAYS "AI First, Human Always isn't about new tools, it's about a new mindset. Carter shows how AI rewires business DNA, making creation smarter and customer-centric. Skip this…

lieferbar innerhalb 1-2 Wochen

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Anaita Sarkar
How to Sell Anything Online

THE NO-FLUFF, STRAIGHT-TO-THE-POINT MARKETING GUIDE TO GROWING YOUR ONLINE SALES In How to Sell Anything Online serial entrepreneur, founder and content creator Anaita Sarkar delivers an expert, step-by-…

lieferbar innerhalb 1-2 Wochen

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Larry MacDonald
The Shopify Story

"Shopify's rapid rise from small startup to one of Canada's top companies is marked by CEO turnover, near- bankruptcy, and subsequent billionaire status, forming a remarkable business success story"--

lieferbar innerhalb 1-2 Wochen

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Marco Di Maggio
Blockchain, Crypto and Defi

Praise for BLOCKCHAIN, CRYPTO AND DEFI "Professor Di Maggio's book uniquely bridges finance and tech with up-to-date HBS cases and coding examples. Each chapter takes you from concepts to applications, b…

lieferbar innerhalb 1-2 Wochen

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Bianca Baumann, Mike Taylor
Think Like a Marketer, Train Like an L&d Pro

Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: get…

lieferbar ab 27.5.2025.

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