E-Commerce – alle Bücher und CDs, Seite 6

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar innerhalb 1-2 Wochen

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De Gruyter Handbook of Digital and Online Arts Marketing

De Gruyter Handbooks in Business, Economics and Finance

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the maturing field of arts marketing, there has been an ongoing academic debate in the las…

sofort lieferbar

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Maxime C. Cohen
Pricing in the Age of AI

How AI is transforming pricing decisions, and what opportunities, challenges, and risks these transformations bring.Pricing in the Age of AI explores the evolution of pricing decisions, with a particular …

mind. 2 Monate

Buch

Artificial Intelligence Act

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

lieferbar ab 15.5.2027.

Buch

Thomas Lutz, Nils Sterenborg, Saskia Wichert
Power Play: The Sport Innovation Playbook

Spectator sports are at a turning point. Digital transformation and innovation management are no longer topics for the future, but rather they are the conversation sports management and consulting firms m…

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EU Data Law

Beck international

The Book European data law is highly complex. Six directly applicable regulations, in interaction with many other legal acts, create a thicket of regulatory requirements and compliance specifications. In …

lieferbar ab 17.1.2027.

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

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Janine Wendt, Domenik Henning Wendt
Artificial Intelligence Act

Beck international

The Book The new EU Artificial Intelligence Act provides a comprehensive and harmonised legal framework on the regulation of artificial intelligence. The new rules will have profound legal and economic ef…

Erscheint bald

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Data Act

Beck international

The Book The EU Regulation 2023/2854 (Data Act) forms the central pillar of the new EU Data Law regime - framing data generation, access, use and transfer. The Data Act focuses in particular on data acces…

lieferbar ab 20.12.2026.

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Amit Rustagi, Daniel Cawrey
Mastering Blockchain

Blockchain and crypto are rapidly evolving--from curiosity to infrastructure, from price speculation to asset tokenization, and from stand-alone apps to intelligent onchain systems. Mastering Blockchain i…

lieferbar ab 31.12.2026.

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Steven Van Belleghem
Customer Passion

Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure

lieferbar innerhalb 2-3 Wochen

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 3.12.2026.

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Influencer Marketing

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlyi…

lieferbar innerhalb 1-2 Wochen

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Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Indo-Pacific E-Gateways

Advances in 21st Century Human Settlements

This book presents E-global gateways for digital economic communities as innovative electronic platforms, facilitating global economic integration. This networked platform is reachable from any specialize…

lieferbar innerhalb 2-3 Wochen

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Brighton Nyagadza
Corporate Storytelling for Branding

Corporate storytelling for branding is an important tool for improving communication and developing a professional culture. This edited volume provides a comprehensive treatment of the nature of corporate…

lieferbar innerhalb 2-3 Wochen

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Julie Atherton
Social Media Strategy

Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with this bestselling book, complete with comprehensive updates and latest …

lieferbar in mind. 4 Wochen

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Kristina God
Substack for Dummies

Launch, grow, and earn on Substack the fun and easy waySubstack has changed how writers and creators connect with audiences - giving you the freedom to publish, grow, and earn on your own terms. With more…

lieferbar ab 6.4.2027.

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Michael R King
Fintech Explained

Financial services continue to evolve at an unprecedented pace with technology reshaping the industry. Fintech Explained provides a rigorous, accessible roadmap to this ongoing transformation, examining t…

lieferbar ab 26.1.2027.

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Disability and Digital Marketing

This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies. It offers practical and theoretical ins…

lieferbar innerhalb 1-2 Wochen

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