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Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Erscheint bald
Buch

Stu McLaren
Predictable Profits

Launch, grow, and scale your membership business What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 28,41*

Gary Vaynerchuk
Day Trading Attention

"In his seventh business book, author, entrepreneur, and investor Gary Vaynerchuk offers advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies groun…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 41,38*

Marisa Meltzer
Glossy

The astonishing story of the billion-dollar brand and the iconic CEO who has transformed American retail.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 20,43*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.
Buch
EUR 55,57*

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

lieferbar ab 29.4.2025.
Buch
EUR 173,65*

Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of Digital Fashion Marketing us…

Erscheint bald
Buch

Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Erscheint bald
Buch

Bastian Bergmann
Press Play

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers. Today's consum…

Erscheint bald
Buch

Marco Di Maggio
Blockchain, Crypto and Defi

Praise for BLOCKCHAIN, CRYPTO AND DEFI "Professor Di Maggio's book uniquely bridges finance and tech with up-to-date HBS cases and coding examples. Each chapter takes you from concepts to applications, b…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 76,28*

Pat Jordan
Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

lieferbar ab 24.6.2025.
Buch
EUR 174,92*

Sven Lundershausen
Praxishandbuch Moderation

Edition Training aktuell

Ein modernes Standardwerk zum Thema Moderation für Profis und Neueinsteiger. Es vermittelt die Techniken, Formate, Instrumente und Interventionen dieser effizienten Methode für die Gruppenarbeit, die län…

lieferbar ab 15.6.2025.
Buch
EUR 49,90*

Frank Rose
The Sea We Swim in

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executi…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 23,42*

Lillian Pierson
Data & AI Imperative

Praise for Data & AI Imperative "In Data & AI Imperative, Lillian Pierson masterfully breaks down the complexities and challenges of data and AI strategy. The book offers practical guidance like the STAR …

lieferbar innerhalb 1-2 Wochen
Buch
EUR 36,89*

Amy Porterfield
Two Weeks Notice

"Is strolling into your boss's office and handing in your notice your favorite daydream? This book will show you how to turn it into a reality. Two Weeks Notice will take you from "stuck" to making stride…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 19,43*

Sheryl Lindsell-Roberts
Business Writing with AI for Dummies

Embrace AI as your writing co-pilot Writing is hard. Writing with AI is easier. Learning to use AI to draft business content and streamline your writing process is simple, thanks to Business Writing with…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 31,90*

Erica Orange
Human Centric Ai: Trust, Truth, and Time

Praise for AI + THE NEW HUMAN FRONTIER "As always, Erica Orange delivers an absolutely spot-on summary, analysis, and guide to the tectonic shifts happening all around us. This book is a tour-de-force ove…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 31,90*

Ian London
Hollywood Online

"Provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for films and other media in the digital age"--

Erscheint bald
Buch

Robb Wilson, Josh Tyson
Age of Invisible Machines

Cut through the noise and unlock the transformational power of conversational AI In the newly revised second edition of Age of Invisible Machines, renowned tech leader Robb Wilson delivers a startlingly i…

lieferbar ab 22.4.2025.
Buch
EUR 29,42*

Ja-Nae Duane, Steve Fisher
Supershifts

Forward-thinking exploration of the dawn of humanity's new age and the imminent technology-enabled transformation on society, business, and beyond. In SUPERSHIFTS, leading behavioral scientist Dr. Ja-Nae…

lieferbar ab 29.4.2025.
Buch
EUR 29,42*
Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.