Digital Technologies And Marketing Management – alle Bücher, Seite 6

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Gary Skinner, Ken Crafer, Melissa Turner, Ann Skinner
Cambridge Igcse(tm) and O Level Environmental Management Workbook with Digital Access (2 Years)

This print and digital workbook provides valuable practice opportunities, which help learners consolidate their knowledge and use it in new scenarios. Your learners will also be supported to develop impor…

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Ann Skinner, Gary Skinner, John Stacey, Ken Crafer
Cambridge IGCSE(TM) and O Level Environmental Management Coursebook with Digital Access (2 Years)

This print and digital coursebook contains a wide variety of activities, case studies and formative assessment opportunities. Support your learners as they develop both a broad and localised knowledge of …

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Case Studies in Digital Transformation

Engineering Asset Management Review - Band 4

This book is exploration into the forefront of digital evolution, presenting a compelling array of real-world case studies that underscore the transformative impact of emerging processes and services on a…

lieferbar ab 19.1.2026.

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Thomas Wieske
Logistikrecht

Das Buch bietet eine systematische Übersicht über das Logistikrecht. Grundgedanke der Logistik ist die Steigerung der Effektivität bei der raum- und zeitlichen Gütertransformation im Zusammenwirken einer …

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Yvonne Kraus
Bloggen für Einsteiger

Rheinwerk Computing

Yvonne Kraus hat schon viele erfolgreiche Blogs an den Start gebracht und kennt die Fragen der angehenden Blogerinnen und Blogger. Mit Ihrem Ratgeber hast du eine Anleitung an der Hand, um schnell deinen …

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Enhancing Biomedical Education

This edited book explores digital visualization as a tool to communicate complex and often challenging biomedical content in an accessible and engaging way. The reader will learn how current visualization…

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Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

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Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtsch…

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Philipp Brüggemann
Decomposing Market Shares - Methodological Foundations and Empirical Application

This book presents both the methodological foundations and empirical applications of a decomposition approach developed by the author, which enables the comparative analysis of dependent variables within …

lieferbar ab 2.2.2026.

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Bastian Bergman
Press Play

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consume…

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar ab 6.1.2026.

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Energy Technology 2024

This collection is focused on industrial energy sustainability and CO~2~ management, including processes that improve energy efficiency and reduce or eliminate industrial GHG emissions. Topics address tec…

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Energy Technology 2025

This collection is focused on industrial energy sustainability and CO2 management, including processes that improve energy efficiency and reduce or eliminate industrial GHG emissions. Topics address techn…

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Seth Godin
This Is Strategy

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing…

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Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

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Modes of Production

Schriften zum Kultur- und Museumsmanagement

To achieve social and environmental sustainability, the performing arts' modes of production are in urgent need of significant transformation, as global crises have dramatically shown. The contributors to…

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Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

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Douglas W Hubbard
How to Measure Anything in Project Management

Uncover common project management myths to improve project successHow to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes …

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Water and Wastewater

This book introduces many new concepts and tactics for monitoring and assessing aspects that contribute to environmental degradation. This book will also cover wastewater treatment, groundwater, and the u…

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