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Handbuch Social-Media-Marketing

Dieses Handbuch schafft einen umfassenden Überblick zu allen erfolgsentscheidenden Aspekten im Social-Media-Marketing. Social Media haben sich für viele Organisationen als wichtiger Marketingkanal etablie…

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Ramona Greiner, Jonas Rashedi, Matthias Böck
Quick Guide KI-Kompetenz für Analytics

Dieses Buch bietet Ihnen einen praktischen Einstieg in die Welt der Künstlichen Intelligenz (KI) und Data Science. Es hinterfragt aktuelle Hypes und ist ein praxiserprobter Guide mit konkreten Schritten f…

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Azhar Ul Haque Sario
Basic Financial Management

Dive into the fascinating world of finance with "Basic Financial Management"! This university textbook offers a comprehensive introduction to key financial concepts, from personal finance to global market…

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Sharlin
Omni-Banking: Impacting the Industry

The rise of omni-banking is a seismic shift in the financial industry. This approach transcends traditional channels, creating a unified experience across mobile apps, online banking, ATMs, in-person bran…

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Accelerating Discoveries in Data Science and Artificial Intelligence II

This edited volume on machine learning and big data analytics (Proceedings of ICDSAI 2023), that was held on April 24-25, 2023 by CSUSB USA, International Association of Academicians (IAASSE), and Lendi I…

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James Jiambalvo
Managerial Accounting, International Adaptation

Managerial Accounting, 7th edition, is a comprehensive textbook that bridges the gap between classroom learning and real-world application through robust case studies and manager insights. Known for its "…

lieferbar ab 20.5.2025.

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Computation of Artificial Intelligence and Machine Learning

The two-volume set, CCIS 2184-2185, constitutes the refereed proceedings of the First International Conference on Computation of Artificial Intelligence and Machine Learning, ICCAIML 2024, held in Jaipur,…

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Mobile Crowdsensing and Remote Sensing in Smart Cities

This book focuses on the benefits of mobile crowdsensing (MCS) and remote sensing applications in smart cities, particularly in creating an intelligent context-aware environment, especially in cases of in…

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Scalable Data Management for Future Hardware

This open access book presents the results of the DFG priority program on Scalable Data Management for Future Hardware. It details requirements and solutions of how modern and future hardware architecture…

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Buch

Ole Olesen-Bagneux
Fundamentals of Metadata Management

Whether it's to adhere to regulations, access markets by meeting specific standards, or devise data analytics and AI strategies, companies today are busy implementing metadata repositories--metadata tools…

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Buch

Intelligent Data Engineering and Automated Learning - IDEAL 2024

This two-volume set, LNCS 15346 and LNCS 15347, constitutes the proceedings of the 25th International Conference on Intelligent Data Engineering and Automated Learning, IDEAL 2024, held in Valencia, Spain…

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Energy Informatics

The two-volume set LNCS 15271 and 15272 constitutes the proceedings of the 4th Energy Informatics Academy Conference, EI.A 2024, held in Kuta, Bali, Indonesia, during October 23 25, 2024. The 40 full pap…

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Mathematical Descriptors of Molecules and Biomolecules

This book provides an up-to-date overview of data driven and evidence-based empirical approaches in the efficient application of chemodescriptors and biodescriptors. Currently there is a steady increase i…

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Data Management Technologies and Applications

This book constitutes the proceedings of the 12th International Conference on Data Management Technologies and Applications, DATA 2023 , held in Rome,Italy during July 11 13, 2023, Proceedings. The 6 ful…

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Advances in Artificial Intelligence and Machine Learning in Big Data Processing

This book constitutes the refereed proceedings of the First International Conference on Advances in Artificial Intelligence & Machine Learning in Big Data Processing, AAIMB 2023, held in Chennai, India, d…

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Advances in Artificial Intelligence and Machine Learning in Big Data Processing

This book constitutes the refereed proceedings of the First International Conference on Advances in Artificial Intelligence & Machine Learning in Big Data Processing, AAIMB 2023, held in Chennai, India, d…

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Advancements in Architectural, Engineering, and Construction Research and Practice

This book offers a captivating discussion into the cutting-edge developments at the intersection of architecture, engineering, construction, and technology. With a focus on the power of big data analytics…

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Energy Futures

Everyday life as we knew it is increasingly challenged in a world of climate, social, health and political crisis. Emerging technologies, data analytics and automation open up new possibilities which have…

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Cambridge Handbook of Qualitative Digital Research

"This handbook highlights the limitations of quantitative data analytics, promoting qualitative approaches (in tandem or separately) in analysing and understanding data and phenomena. It will appeal to sc…

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Buch

Maria Johnsen
AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, a…

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