Consumers – Bücher, CDs, LPs und mehr, Seite 3

Werner Weißmann

Die DNA erfolgreicher Marken

Was macht Marken heute wirklich erfolgreich? Warum schaffen es manche Marken, nachhaltig zu wachsen und langfristig starke Bindungen zu ihren Kund*innen aufzubauen, während andere schnell verblassen?Junip…

Somme Sketcher,

Sinners Consumed

Mit limitiertem Farbschnitt - Blutige Knöchel und ein lebloser Körper zu meinen Füßen bestätigen es: Penny ist mein Untergang. Ich habe versucht, sie zu verlassen. Ich konnte es nicht. Ich habe versucht, …

Marc Haufe

Nudging durch Haltungsform-Labels für nachhaltigen Eierkonsum

Mehrstufige Labels, wie sie auf Fleisch- und Milchprodukten zu finden sind, sollen die Transparenz und Sichtbarkeit nachhaltiger Lebensmittel verbessern, auf Eierpackungen fehlt jedoch aktuell ein solches…

Rina Kent,

Consumed by Deception

Mit farbigem Buchschnitt - limitiert -Die Wahrheit ist nicht immer so, wie es scheint.Das hat Lia noch nicht erkannt, aber das wird sie. Schon bald. Ich habe mich für dieses Leben entschieden. Für diesen …

Generoso Branca

Virtual Reality, Real Intentions

This book investigates how consumers evaluate product packaging in Virtual Reality (VR) compared to Physical Reality (PR). It explores whether immersive environments can elicit responses similar to real-w…

Dong-Jin Lee, M. Joseph Sirgy

Happiness in the Marketplace

This book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people's happiness in the marketplace. The authors, …

Andrea Sestino, Luigi Nasta

The Digital Paradigm Shift for a New Business DNA

This book explores the crucial role of "remembering" the fundamental purpose of firms' existence especially in today's context: Meeting individuals' and societal needs. Through seven chapters, t…

Johanna Gollnhofer, Jan Pechmann

The 60% Potential

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the other, they associate these with buzzkills like rationality, sacrif…

Paul Rice

Every Purchase Matters

"Fair Trade CEO Paul Rice has spent his life and career exploring the issue of how to benefit from our planet's resources without destroying them or each other and pushing businesses to take responsi…

Nancy Tomes

Remaking the American Patient

In a work that spans the twentieth century, Nancy Tomes questions the popular --- and largely unexamined --- idea that in order to get good health care, people must learn to shop for it. Remaking the Amer…

Afdhel Aziz, Bobby Jones

Good Is the New Cool Guide to Meaningful Marketing

How brands can evolve to win with conscious consumersThe Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that mee…

Conjurer

Unself

Justin Pack

Consumer Cacophony

There is too much. Too much to read, too much to watch, too much to try, too much to buy. For the modern consumer, it's hard to hear and hard to think amid all of this noise.This book argues such that cac…

Justin Pack

Consumer Cacophony

There is too much. Too much to read, too much to watch, too much to try, too much to buy. For the modern consumer, it's hard to hear and hard to think amid all of this noise.This book argues such that cac…

Conjurer

Unself (Transparent Petrol/Black Smoke)

Nancy Hendricks

Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

Consumer Awareness and Textile Sustainability

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, co…

Oecd

Financial Consumer Protection in Ireland

An effective and comprehensive financial consumer protection framework is essential to support consumer trust in the financial system and their ability to use financial products. This report assesses the …