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    Trefferliste "Consumer Behavior" - alle Bücher

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    Nele Jacobs
    Strategic Orientations and Innovativeness of Multinational Corporations

    Handel und Internationales Marketing Retailing and International Marketing

    Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Dharshini David
    Environomics

    From the author of The Almighty Dollar comes this urgent and illuminating exploration of the rapidly changing global green economy, lifting the lid on what it means for us all.

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 33,91

    Yaniv Navot
    Marketing in the AI Era

    Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 28,41

    Mike Hower
    Sustainability Storytelling

    Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.Sustainability Storytelling…

    lieferbar ab 26.5.2026.
    Buch
    Aktueller Preis: EUR 157,24

    Gordon M. Sayre
    Automobility and the Anthropocene

    This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 29,82

    Gordon M. Sayre
    Automobility and the Anthropocene

    This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 80,07

    Lukas Zimmer
    Consumer Responses to Corporate Responsibility and Branding

    Handel und Internationales Marketing Retailing and International Marketing

    Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinati…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 120,46

    The Role of Marketing in Reshaping the Dynamic Landscape of Business

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers pres…

    lieferbar ab 22.5.2026.
    Buch
    Aktueller Preis: EUR 265,01

    Dheeraj Tiwari, Monika Agarwal
    Marketing NEP-INDIA

    Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 61,33

    Sustainable Water Management and Irrigation Systems

    Natural Resource Management and Policy - Band 62

    Globally, different regions are facing severe water shortages. Population growth, changing consumer behavior and climate change seriously affect freshwater availability. Much of the water used for convent…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 197,13

    Debbie Danowski
    Images of Health in Food Advertising

    Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the healt…

    lieferbar ab 3.9.2026.
    Buch
    Aktueller Preis: EUR 140,83

    Global Perspectives on AI, Ethics, and Business Economics

    Contributions to Management Science

    This book offers an in-depth exploration of the complex and rapidly evolving world of artificial intelligence (AI), focusing on its ethical, economic, and business dimensions. It provides a comprehensive …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 175,23

    Sanam
    Unrealistic Profits, Unreliable Results: Rethinking Stockpiling Behavior in Consumption Tax Models

    Consumption taxes, levied on the final purchase of goods and services, are a prevalent means for governments to raise revenue. To assess the potential impact of these taxes, economists rely on consumption…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 28,00

    Lynne Pepall, Manzur Rashid, Peter Antonioni
    Microeconomics for Dummies, 2nd U.S. Edition

    Find easy-to-follow coverage of microeconomics basicsMicroeconomics For Dummies, 2nd U.S. Edition demystifies the complex world of microeconomics, offering down-to-earth explanations and real-world applic…

    lieferbar ab 5.5.2026.
    Buch
    Aktueller Preis: EUR 25,93

    A Cultural History of Shopping in the Early Modern Age

    A Cultural History of Shopping was aLibrary Journal Best in Reference selection for 2022.Across Europe, the Early Modern period was marked by political, religious and cultural upheaval, and saw the emerge…

    lieferbar ab 20.8.2026.
    Buch
    Aktueller Preis: EUR 46,09
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