Trefferliste "Commerce" - alle Bücher, CDs, LPs und mehr

Tomas Herzberger

Branding mit LinkedIn

Wenn es um Business-Kontakte geht, ist LinkedIn sicherlich DAS soziale Netzwerk. Egal ob Du Dich um B2C- oder B2B-Marketing kümmerst, der erfahrene Experte Tomas Herzberger hat immer den passenden Tipp, w…

Eric Butow, Corey Walker

Instagram For Business For Dummies

Pump up sales with the power of "Insta"The Instagram^®^ platform has an astounding power to generate business and engage consumers. Instagram^®^ For Business For Dummies shows you how to create …

Louisa Specht-Riemenschneider, Moritz Hennemann

Data Governance Act

The Book The Data Governance Act (DGA) establishes a legal framework for the use and sharing of data across all sectors - from industrial to mobility and health data to public sector data. It also aims to…

New Digital Services Act

The Book The Digital Services Act (DSA) is the successor to the e-Commerce Directive and forms the European "Constitution for Online Services". The new Act includes obligations for providers of …

Nathan Grayson

Stream Big

The definitive story of the streaming platform Twitch told through the lives of its biggest creators, providing a portrait of how the booming livestream ecosystem is reshaping technology, entertainment, b…

Petra Sammer

Storytelling

Storytelling - für Kreative in Marketing und PRBehandelt die Grundlagen und neue Entwicklungen wie visuelles und transmediales Storytelling, Data Storytelling sowie den Einsatz von KI-Tools für das Erzähl…

Artificial Intelligence Act

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

Ashley Faus

Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

EU Digital Law

The book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

Erica Orange

Human Centric Ai: Trust, Truth, and Time

Praise for AI + THE NEW HUMAN FRONTIER"As always, Erica Orange delivers an absolutely spot-on summary, analysis, and guide to the tectonic shifts happening all around us. This book is a tour-de-force…

Laurie Gilmore,

Kiss me in Winter. Eine sugar coated Romance

Ein weiblicher Grinch muss sich mit Weihnachten herumschlagen - und entdeckt dabei das wohl schönste Geschenk überhaupt ...***Mit Farbschnitt in limitierter Erstauflage (Lieferung je nach Verfügbarkeit)**…

Michael Litschka, Tassilo Pellegrini, Florian Saurwein

Open Data Governance und digitale Plattformen

Dieses Buch behandelt ethische, ökonomische und regulatorische Aspekte der Open Data Governance bei digitalen Plattformen. Wie Unternehmen der digitalen Ökonomie mit offenen Daten umgehen, wirft viele ges…

Makoto Mizuno

Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

Franz Hofmann, Benjamin Raue

Digital Services Act

The Book The Digital Services Act (DSA) creates a completely new European legal framework for digital services. This will have farreaching implications for both providers and commercial users of digital s…

George Hamilton IV

I Know Where I'm Going

Yaniv Navot

Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

Luan Wise

Smart Social Media

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.While 'social media' seems to be a simple concept to under…

Pink Floyd

Ummagumma (Remastered)

»Ummagumma« ist der vierte Longplayer von Pink Floyd. Ursprünglich wurde die Platte bereits im Oktober 1969 veröffentlicht. Es handelt sich dabei gleichzeitig um das erste Doppelalbum der Band, das sic…

Dominik Fuhrmann, Annette Winkler

Ich bin Influencer

Viele haben einen Social-Media-Account auf Instagram, TikTok, You-Tube, X, Twitch oder einer der vielen anderen Plattformen. Das ist für das Finanzamt kein Problem.Sobald du aber mit deinem Content auf ei…