Business Models – Bücher, CDs, LPs und mehr, Seite 7

Guillermo López-García, Dolors Palau-Sampio
News, Media, and Communication in a Polarized World

This Open Access book provides an in-depth analysis of the role held by media and journalists in a fragmented and polarized communication ecosystem that faces the uncertainty of major challenges, such as …

lieferbar innerhalb 2-3 Wochen

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Ernst Mohr
The Production of Consumer Society

With a novel quality theory of consumption which treats opulence and self-restraint in consumption styles symmetrically, Ernst Mohr shows how social distance and proximity are communicated by consumption …

sofort lieferbar

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Judy Ungar Franks
Media from Chaos to Clarity and Back Again

An essential guide to how today's media ecosystems work and why they matter.Exploring the evolution of media from the analog to the digital world, this book applies established theory and time-tested fram…

lieferbar innerhalb 1-2 Wochen

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Judy Ungar Franks
Media from Chaos to Clarity and Back Again

An essential guide to how today's media ecosystems work and why they matter.Exploring the evolution of media from the analog to the digital world, this book applies established theory and time-tested fram…

lieferbar ab 20.3.2026.

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Young Won Park, Paul Hong
Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and di…

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David Frigstad
Transformational Growth

Prepare for future uncertainty with a research-backed recipe for successTransformational Growth offers a practical guide to preparing for the future based on 360-degree research from Frost & Sullivan.…

Erscheint bald

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Brian Halligan, David Meerman Scott
Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing lis…

lieferbar innerhalb 1-2 Wochen

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James L Murray
Sell Smarter

Sell Smarter provides insights into the overlap between artificial and emotional intelligence, and the challenges leadership faces, especially in sales. Today's buyers and sellers stand at the threshold o…

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The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…

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Richard Munson
Power Corrupts

An investigation into the corruption of the electric industry and its role in polluting our planet.Electric utilities have faced a few scandals over the past century or so, but corruption is growing as th…

lieferbar in mind. 4 Wochen

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Annabell Schmied
Personal Training as a Business

This book offers a comprehensive and practical guide to successfully starting your own business as a personal trainer in German-speaking countries. It is aimed at prospective and existing founders who wan…

lieferbar innerhalb 2-3 Wochen

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Christos Voudouris
Autonomic Business Transformation

This book provides the essential tools to make the transition from digital business to autonomic business. A key defining feature of the autonomic business model is the emergence of AI agents as the prima…

lieferbar innerhalb 2-3 Wochen

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Chris Dalton
MBA Day by Day

An MBA can boost your salary, increase your professional reputation and expand your networking opportunities but it's also very expensive. MBA Day by Day delivers many of the key benefits of a top-notch b…

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The Cambridge Handbook of Intellectual Property and Upcycling

Upcycling is an emerging green business model that involves transforming broken, old, useless or worn-out products into new items. Despite its importance to the circular economy, upcycling involves certai…

Erscheint bald

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Patrick Naef
The Technology Illusion

The rules have changed. The digital revolution has ushered in an era of unprecedented disruption, and CIOs are now the key architects of the future. This book isn't a simple instruction manual; it's a gui…

lieferbar innerhalb 2-3 Wochen

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Rodney Benson, Mattias Hessérus, Timothy Neff, Julie Sedel
How Media Ownership Matters

Does it matter who owns and funds the media? As journalists and management consultants set off in search of new business models, there's a pressing need to understand anew the economic underpinnings of jo…

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Veechi Curtis
Getting Started in Business Plans for Dummies

A quick-start guide to business successStarting and running a business is a big task, but Getting Started in Business Plans For Dummies breaks it down. This slim guide takes you from start-up to sustainab…

lieferbar innerhalb 1-2 Wochen

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Christopher Johnson, Günther Vossloh
LOW COST, HIGH IMPACT: The Future of Low-Cost Airlines

Low-cost airlines have revolutionised aviation - but almost exclusively on short- and medium-haul routes. While Europe, the USA and Asia have long been saturated with low-cost carriers, long-haul flights …

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Jeremy Wang, Mariam Cheong, Günther Vossloh
LOW COST, HIGH IMPACT: The Future of Low-Cost Airlines

Asia has redistributed the skies. Where just a few decades ago only state-owned airlines dominated the airspace, today a vibrant system of hundreds of low-cost airlines, technology platforms and new forms…

lieferbar innerhalb 2-3 Wochen

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Obata Hiroshi
Revenue Management Theory And Practice

This book provides a broad overview of revenue management and examines this topic from different perspectives. It is divided into three major parts. The first part deals with issues related to business mo…

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