Business Strategy – alle Bücher, Seite 5

Martin Kunc
Strategic Analytics

Enables organizations and managers to make strategic choices based on robust analytics supported by AIThe new edition of Strategic Analyticsintroduces AI as the natural transition from management science …

lieferbar innerhalb 2-3 Wochen

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Bastian Bergman
Press Play

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consume…

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Joern Schlimm
Customer Engagement Strategy

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move be…

lieferbar ab 29.9.2026.

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Kshitij Bhoumik
Artificial Intelligence in Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications.***Artificial Intelligence in Marketing***by Kshitij Bhoumik is ideal for…

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Christopher J. Pitre, Frank E. Danna, Jeffrey F. Ma, Mohammad F. Anwar
Love as a Change Strategy

A Bold, Human-Centered Guide to Leading Change That Actually WorksWhat if your biggest barrier to change isn't strategy, but humanity?In Love as a Change Strategy, the team behind the Wall Street Journal …

lieferbar in mind. 4 Wochen

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Hilary Branch, Andrew Cone, Erin Prendergast
Museum Strategy

Museums know they need a strong strategy, but what does that actually mean? This book moves beyond theory to show what strategy work really looks like inside cultural institutions: how it's built, where i…

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Hilary Branch, Andrew Cone, Erin Prendergast
Museum Strategy

Museums know they need a strong strategy, but what does that actually mean? This book moves beyond theory to show what strategy work really looks like inside cultural institutions: how it's built, where i…

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Ian Hesketh, Cary Cooper
Wellbeing at Work

Discover how organizations can build wellbeing strategies that truly improve engagement, resilience and performance.Wellbeing at Work by Cary Cooper and Ian Hesketh is the practical guide for mid-career H…

lieferbar ab 29.9.2026.

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Jen Fisher
Hope Is the Strategy

"Too many workplaces are filled with fear, sadness, and exhaustion. Jen Fisher is here to change that-her book is full of actionable ideas for fighting burnout, restoring energy, and building hope.&q…

lieferbar innerhalb 1-2 Wochen

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

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James F Boyle, Anna E Whitney
Dignity First Leadership

Dignity First Leadership: Developing & Driving a World-Class Sustainability Strategy develops and advocates for a "Dignity First" approach to leadership, particularly in addressing the urgen…

lieferbar ab 3.6.2026.

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practi…

lieferbar ab 28.7.2026.

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Will Larson
Crafting Engineering Strategy

Many engineers assume their organization doesn't have an engineering strategy--when in fact, they often do. It just may not be working. In Crafting Engineering Strategy , Will Larson (author of An Elegant…

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Susana Briscoe-Alba
Own Your Success

The ultimate guide for ambitious women ready to take charge of their careers and dominate the professional worldIf you're struggling to grow in your career, feeling stuck in your current role, or failing …

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Avinash K. Dixit, Susan Skeath, David McAdams
Games of Strategy

From the minds of renowned economists Avinash Dixit, Susan Skeath, and David McAdams comes the Sixth Edition of the most approachable game theory text, rooted in rigorous research and engaging examples. A…

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Timothy Tiryaki
Leading with Strategy

A powerful collection of over 50 adaptable strategy frameworks to solve today's most complex business challengesIn Leading With Strategy: Using Your North Star to Guide Decision-Making, veteran executive …

lieferbar in mind. 4 Wochen

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Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

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Mohamed Alsadadi
The Capitalist Mindset

"Useful knowledge is the one you seek, not the one you're fed."This isn't just a business book. It's a wake-up call.The Capitalist Mindset challenges common beliefs about money, success, and sel…

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

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