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Political Communication in Sub-Saharan Africa, Volume II

This book is one of two volumes that examines the role of political communication, media and language in transforming politics, governance and democracy in sub-Saharan Africa. Interdisciplinary in approac…

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Giuliano Santangeli Valenzani
Great Times Down South

"Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and tv spots, used by state tourism bureaus in Alabama, Georgia, Mississi…

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Giuliano Santangeli Valenzani
Great Times Down South

"Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and tv spots, used by state tourism bureaus in Alabama, Georgia, Mississi…

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Bernhard Bitzel

Das Ding mit Noten 3

Aus dem Inhalt: 54, '74, '90, 2010 A dios le pido A hazy shade of winter A Little Less Conversation Abenteuerland Aber dich gibt's nur einmal für mich Abracadabra Advertising space Ain't no sunshine All I…

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Zubehör

Marc Elsberg, Marcus Rafelsberger
Blackout

Marc Elsberg is a former creative director in advertising. His debut thriller, the high-concept disaster thriller BLACKOUT, became a bestseller and one of the most successful thrillers of its kind in Germ…

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Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

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Christopher Gardner
Tableau Certified Data Analyst Study Guide

Gaining a Tableau Certified Data Analyst title is key to advertising your skill set in a data-hungry world. It advertises your ability to connect to, analyze, and describe data in an industry-leading data…

lieferbar ab 31.5.2025.

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Andrew Robertson
The Creative Shift

A brass-tacks guide to delivering and successfully executing one groundbreaking idea after another, without interrupting business as usual. How can organizations prioritize innovation and execute new id…

lieferbar ab 2.9.2025.

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Masculinities and Discourses of Men's Health

This book brings together a collection of case studies that explore the relationship between health and masculinity. It covers various topics related to health, such as mental health, sexual health, eatin…

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Claire Bubb
How to Eat

Ancient Wisdom for Modern Readers

"A delicious feast of ancient Greek and Roman writings on living well by eating well Today, we're stuffed with dietary recommendations from every direction. Social media, advertising, food packaging, diet…

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Sheona Beaumont,
The Bible in Photography

Sheona Beaumont addresses the untold story of biblical subjects in photography. She argues that stories, characters, and symbols from the Bible are found to pervade photographic practices and ideas, acros…

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Tomoyuki Sagami
Ykto

YKTO contains over 1,800 photographs by Tomoyuki Sagami of buildings and houses constructed in Japan soon after World War II. Presenting images taken between 2006 and 2017 in Yokohama, Kawasaki, Tokyo and…

lieferbar ab 30.4.2025.

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Edward L. Bernays
Propaganda

Propaganda by Edward L. Bernays is a seminal work that explores the mechanics of influence and the role of public relations in shaping public opinion. Published in 1928, the book offers a candid look at h…

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Richard
Ad Science: Myth or Method

The allure of "ad science" conjures images of a foolproof formula for crafting the perfect ad. But is it a guaranteed path to marketing success, or a clever myth? The truth lies somewhere in between. Whil…

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Edward L. Bernays
Propaganda

Propaganda by Edward L. Bernays is a seminal work that explores the mechanics of influence and the role of public relations in shaping public opinion. Published in 1928, the book offers a candid look at h…

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Herman Freimann
Atlant is...

Herman Inozemtsev (aka Herman Freimann) is a traveller, journalist, photographer, editor and writer. He is the author of monographs in the field of marketing, advertising, building information channels of…

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Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

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Agnieszka Jastrz¿bska, Jan W. Owsi¿ski, Karol Opara, Tomasz Zwierzchowski
Analysing Web Traffic

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is deal…

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Steano Cordara, Valerio Boni
Vespa

The Vespa is not just any scooter, it is THE scooter, loved around the world. Follow its more-than-70-year history, from its debut in 1946 to custom-made vehicles. This lavishly illustrated volume retrace…

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Peter A. Kruse
AI-Powered Marketing

In "AI-Powered Marketing: A New Era of Business Growth," renowned expert Peter A. Kruse unveils how artificial intelligence is redefining the marketing landscape. In a data-driven world, Kruse unlocks the…

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