Vladimir Zlatev: Decisions in International Trade and Logistics, Gebunden

Klappentext

When it comes to international trade, the underlying question is who will set the rules of business engagement. It is all about corporate strategy and positioning, diplomacy, and negotiations. This book discusses the political, economic, and diplomatic concerns in the context of international trade and blends them with the logistics modeling, negotiation, and intricacy of pricing in global markets. Written in simple language, supported with data, diagrams, and case studies, this book to the sphere of knowledge while providing a practical roadmap... A must-read for students and practitioners...

-Tanya Zlateva, PhD, Dean, Metropolitan College, Boston University, USA

Business diplomacy, economy, and intricate business ecosystems are the driving forces that steer the course of international commerce. This book embarks on a comprehensive journey through these interconnected domains, seamlessly integrating political, economic, and business perspectives to illuminate the path forward. An essential and insightful read and a valuable addition to the university libraries...

-Horacio Arredondo, PhD, Dean, EGADE Business School, Tecnologico de Monterrey, Monterrey, NL Mexico

This book blends both global and regional focuses across continents and selected countries. The convergence of divergent factors in decision-making on trade negotiations and logistics constitute the broad focus of the book. This book has been divided into eleven chapters spread over three parts comprising fundamentals of international trade, preparation for logistics, and unveiling strategic choices, which discusses new strategies for companies to grow business in international markets and develop co-creation strategies.

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, at Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Visiting Professor at Boston University, Boston, Massachusetts since 2013.

Vladimir Zlatev is Associate Professor of Practice at Metropolitan College of Boston University. He is an experienced educator and entrepreneur, with an extensive background in industrial engineering and corporate management.