Victor Martinez-de-Albeniz: High-Energy Retail, Kartoniert / Broschiert

Klappentext

Retail is transforming faster than ever, reshaped by technology, data, and shifting consumer expectations. High-Energy Retail provides a powerful framework for understanding this new landscape, blending accessible explanations with standout examples from Zara, Amazon, Nike, IKEA, Aldi, and more. Moving beyond traditional retail wisdom, it reveals how variety, freshness, supply, distribution, availability, interfaces, and experience combine to drive success. Each chapter delivers clear concepts, vivid stories, and actionable tools to help readers navigate complexity and make smarter decisions. Additional technical annexes provide rigorous yet approachable models to support business transformation. Written by an award-winning scholar and industry expert, this is the essential guide for managers, students, and researchers seeking to understand - and shape - the future of retail.