Varun Gupta: Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage
Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage
Buch
- A Strategic Tool for Competitive Advantage
- Springer International Publishing, 11/2023
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783031183249
- Bestellnummer: 11690094
- Umfang: 124 Seiten
- Auflage: 2022
- Gewicht: 223 g
- Maße: 240 x 168 mm
- Stärke: 8 mm
- Erscheinungstermin: 19.11.2023
- Serie: Synthesis Lectures on Technology Management & Entrepreneurship
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage
Klappentext
This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.Mehr von Varun Gupta
neu
Varun Gupta
Strategisches Wertversprechen, Innovationsmanagement in Software-Startups für anhaltenden Wettbewerbsvorteil
Buch
EUR 109,99*
Varun Gupta
Innovationsmechanismen in Start-ups
Buch
EUR 109,99*
Varun Gupta
Requirements Engineering für Softwareanwendungen im sozialen Sektor
Buch
EUR 99,99*
Varun Gupta
Innovation Mechanisms in Start-ups
Buch
EUR 164,28*