Thomas McDonald: McDonald, T: Alcon Laboratories, Fester Einband

Klappentext

"From its meager beginnings in 1947, by 1997 Alcon Laboratories became the world's dominate ophthalmic specialty company. Its founders, Bob Alexander and Bill Conner, had the vision to create an "ophthalmic house" and the entrepreneurial courage to push Alcon toward its destiny. This narrative explores the first fifty years of Alcon's history, its successes and failures, which led to this remarkable achievement. Spanning its start in the 1940's to its acquisition by Nestlâe in 1977 and beyond, this book examines the three themes that explained Alcon's success: the Alcon Family, Alcon products, and Alcon leadership"--