Tanja Jänicke: Corporate Entrepreneurs - Independent Entrepreneurs or Corporate Managers, Kartoniert / Broschiert
Corporate Entrepreneurs - Independent Entrepreneurs or Corporate Managers
(soweit verfügbar beim Lieferanten)
- Verlag:
- Springer Vieweg, 04/2026
- Einband:
- Kartoniert / Broschiert
- Sprache:
- Englisch
- ISBN-13:
- 9783658511050
- Artikelnummer:
- 12704734
- Umfang:
- 236 Seiten
- Gewicht:
- 311 g
- Maße:
- 210 x 148 mm
- Stärke:
- 13 mm
- Erscheinungstermin:
- 7.4.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Corporate firms establish start-up collaboration programs with the objective of strengthening their innovative power and securing their market positions. Start-up founders involved in corporate collaboration programs operate in two different worlds: they are independent founders of their own companies while simultaneously being part of a corporate firm. This book answers the question of whether corporate entrepreneurs in start-up collaboration programs make decisions more similarly to independent entrepreneurs or corporate managers. Based on a qualitative study and an incentivized decision-making experiment, the author examines different forms of corporate startup collaboration, investigates the relationship between founders and corporates, and compares decision-making patterns across independent entrepreneurs, corporate entrepreneurs, and corporate innovation managers.