Strategic Innovative Marketing and Tourism (Buch)

Strategic Innovative Marketing and Tourism

Buch

Current Trends and Future Outlook¿10th ICSIMAT, Ionian Islands, Greece, 2023
Herausgeber: Androniki Kavoura, Flavio Tiago, Teresa Borges-Tiago

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Springer Nature Switzerland, 06/2024
Einband: Gebunden, HC runder Rücken kaschiert
Sprache: Englisch
ISBN-13: 9783031510373
Bestellnummer: 11884469
Umfang: 1076 Seiten
Auflage: 2024
Gewicht: 1753 g
Maße: 241 x 160 mm
Stärke: 63 mm
Erscheinungstermin: 1.6.2024
Serie: Springer Proceedings in Business and Economics
Achtung: Artikel ist nicht in deutscher Sprache!

Weitere Ausgaben von Strategic Innovative Marketing and Tourism

Klappentext

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.