Skriuwer. com: The History of Burger King, Kartoniert / Broschiert

Klappentext

Savor the Flame-Broiled Saga: Burger King's Rise from Humble Grill to Global Icon "The History of Burger King" takes readers behind the counter of one of America's most beloved fast-food chains, revealing the bold risks, fierce rivalries, and innovative spirit that turned a small Florida burger stand into a worldwide phenomenon. From the invention of the Insta-Broiler to epic "Burger Wars" with rivals, this book captures the high-stakes journey of entrepreneurs battling for market dominance, evoking the thrill of turning flame-broiled flavor into a cultural staple that feeds millions daily.

It opens with 1950s origins, where Keith Kramer and Matthew Burns pioneered the Insta-Broiler amid booming car culture. James McLamore and David Edgerton acquire the chain, refining equipment and branding for consistency.

Early franchising accelerates growth beyond Florida, navigating operational challenges. The 1960s introduce the Whopper as a game-changer, standing out in competitive landscapes. Pillsbury's acquisition brings corporate shifts and leadership changes, fueling menu innovations and advertising like "Have It Your Way." International expansion tests adaptations in new markets.

Burger Wars intensify with pricing battles and promotional events, while ownership transitions under Grand Met address franchise tensions. Controversies and revitalization efforts highlight resilience in a changing industry.

Comparable to "Grinding It Out" by Ray Kroc, which chronicles McDonald's empire-building with insider grit, this volume aligns with 2025 trends in business biographies blending nostalgia with entrepreneurial lessons. Its broad marketability appeals to foodies, business students, and fast-food fans, promising strong sales for bookstores in biography and business sections. By highlighting emotional stakes like innovation amid rivalry and legacy through flavor, it connects readers to Burger King's enduring flame, inspiring reflection on how everyday meals build billion-dollar dreams.