Auke de Haan: The History of Burger King, Kartoniert / Broschiert

Klappentext

Burger King is one of the world's largest fast food chains, with a history that includes fierce corporate battles, multiple changes of ownership, near-bankruptcy, and a series of marketing campaigns that have defined popular culture as much as any product on its menu. This book traces the history of Burger King from its founding in Miami in 1953 to its current position as a global brand.

The book covers the early competition with McDonald's, the franchise disputes and corporate instability that plagued the chain for decades, the role of advertising in building the brand, the acquisition by private equity and the subsequent restructuring, and Burger King's international expansion. It is written for readers with an interest in business history, food culture, and the development of the global fast food industry.

Contents:

Reader review:"A genuinely interesting business history. I had no idea how turbulent Burger King's corporate story was -- it reads almost like a thriller." -- M. Cooper

This title fits business history, food culture, and popular culture sections. It is a good choice for trade bookstores, public libraries, and wholesale buyers serving general nonfiction readers interested in the business of everyday life.

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