Author: Untitled Cornerstone 351627, Gebunden

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What makes a video go viral? What compels tens of millions of people to click on a thumbnail, and give more than a second of their attention as they scroll? What makes them hit a button and share it with a friend?

The answer is simpler than you might think. You don't need gimmicks or a limitless marketing budget to make a mark on the world. The most important thing is the subject: the person speaking to you and the message they're sharing. The video that gets people to engage is the one that features someone we can identify with and connect to. Someone with a story to tell, and who knows how to tell it.

The ability to effectively communicate the 'story of you' has always been one of the most important life skills, and it's never mattered more than it does now - when the future of your business hangs on a million index fingers hovering over a million screens, waiting to scroll straight past you. If you're unable to share your dream effectively with the world, it's doomed to fail before you've even started.

Now I want to share that knowledge with you: to give you everything I have learned over thirty years in how to shape, tell and sell a story. I'll share my experiences as well as those of the hundreds of people I have helped: how to emulate the things they have got right in pursuing their dreams and how to avoid the things they have stumbled on.

If you want to achieve a big dream, then marketing is the most important skill you can learn. The story is the key. Let's learn how to tell yours.