Scott Benedict: The Digital Front Door, Kartoniert / Broschiert

Klappentext

A practical and strategic guide to navigating the shift in retail merchandising to omnichannel commerce in the digital era.

Retail has fundamentally changed - product, price, promotion, placement, and presentation are no longer primarily executed in-store, nor are they managed by siloed teams. This book empowers leaders, emerging professionals, and students to understand not just how retail is changing-but why and what to do about it.

Utilizing applied examples, short case studies, and practitioner-led scenarios drawn from his 30+ years of experience leading merchandising and digital transformation at large-scale retailers including Walmart, Sam's Club, and Best Buy, Benedict sheds lights on successful retail merchandising strategies in the digital era.

Combining operational frameworks, leadership principles, and AI-driven insights, this book translates tacit "merchant intuition" into structured, teachable frameworks. Readers will learn how to integrate physical and digital execution, coordinate with retail media and marketing, lead cross-functional commercial planning, and leverage data and AI to improve forecasting, assortment decisions, and experience design.