Beschreibung

This book provides the essentials to write a successful businessplan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is easily structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the businessplan project. This way of approach gives even those readers, with less background in business, a professional and excellent introduction to the field of business planning. Each section of the book closes with a set of crucial key questions, in the manner of a quick due diligence, these results essentially give a roadmap, independent of the industries applied. The book allows the reader to make up a clear and transparent portrait about his / her company respectively entrepreneurial intention. By this way, the reader is able to estimate himself / herself the real risks and chances.

Inhaltsangabe

Content:

Why a Businessplan.- The Businessplan project.- The executive summary.- The business idea and the strategic goals.-The Management team and organization.-The products and services.- The market and the competitors.- Marketing and sales.- Research and development.- Production.- Purchasing and logistics.- Finances .- How to win your investors confidence. Necessity of Planning.- Business Plan Project.- Executive Summary.- Business Idea and Strategic Goals.- Management Team and Organization.- Products and Services.- Market and Competition.- Marketing and Sales.- Research and Development.- Production.- Procurement and Logistics.- Finance.- The Way to the Investor.- Key Performance Indicators.

Klappentext

In starting a new enterprise one must be able to both plan and realize their initial goal. This book provides the budding entrepreneur with the essentials needed to draw-up and execute a successful business plan. The implementation of the many methods presented in this title have been exercised for years both in practice and in real-world, management consulting situations. By laying out a straightforward blueprint for the reader, this title's pragmatic emphasis and autodidactic approach allows for easy absorption of the necessary skills and tools required for the planning and development of a new business venture. Each section of the book closes with a set of key questions thusly providing a roadmap for building a successful business' from the planning stage to successful marketing to finding investors. It is with this book's method that the reader is able to weigh the real risks associated with business formation.