Rogayeh Tabrizi: Behavioral AI, Gebunden

Klappentext

Turn your organization's data into concrete, hands-on solutions using principles from behavioral economics

Behavioral AI: Unleash Decision Making with Data is a hands-on playbook for enterprises who want to turn their customer and client data into actionable insights and lasting business value. This is not a high-level, abstract discussion of "big data" or artificial intelligence. It is a practical roadmap designed to use a variety of academic disciplines to help companies develop real-world AI and data solutions for everyday business use.

Praise for BEHAVIORAL AI

"'Nullius in verba' is the motto of the Royal Society, which means 'no one's words'. At no time in history does humankind have as much data as we do now and perhaps at no time in history are we challenged with what to do with it. A lot has been written about use of data and a lot has been written on how to decode behavior for actionable insights, but rarely the two have come together. Rogayeh has masterfully captured the nexus of data, AI and behavior in this book. Apart from simplifying new and emerging concepts, she has layered how the model works within practice. A must-read for anyone who embraces 'nullius in verba' and uses 'impossible' as a stepping stone."
-SHAKIR MOIN, President, Marketing, Coca-Cola North America

"Behavioral AI is the ultimate playbook for unlocking the soul of data. Tabrizi offers a fresh, incisive look at the intersection of AI and behavioral science, merging the art of human intuition with the rigor of data. This book takes you behind the algorithms and into the heart of decision making, showing that the real magic lies where data meets human psychology. A must-read for anyone looking to harness AI to its fullest potential-not just for data but for meaningful insight."
-DAVID J. KATZ, EVP & Chief Marketing Officer, Randa Apparel & Accessories

"An enlightening look at how economic principles and AI can combine to make a real difference, Behavioral AI offers practical tools and fresh perspectives for understanding consumer behavior at its core. This book makes it clear that successful AI isn't just about technology or collecting more data-it's about understanding people and asking better questions. Behavioral AI is a vital resource for any leader looking to build connections that last and understand the science behind the intersection of AI and behavioral economics."
-MENG CHEE, former EVP & CPO, Walmart