"Ralph Nader profiles a small group of CEOs who he believes performed extraordinarily well as business leaders and civic reformers, some well-known, some not, who should be celebrated as exceptions whose life and career should be a course of emulation and inspiration for students of business, executives, and the wider citizenry. This select group of mavericks and iconoclasts--which includes The Body Shop's Anita Roddick, Patagonia's Yvon Chouinard, Vanguard's John Bogle, and Busboys and Poets' Andy Shallal--give us, Nader writes, 'a sense of what might have been and what still could be if business were rigorously framed as a process that was not only about making money and selling things but improving our social and natural world'"--
