Praveen Maloo: The Citation Economy, Gebunden

Klappentext

Your brand may rank on Google and still disappear from the shortlist that AI creates.

A buyer asks an answer engine for the best solution in your category. It names three companies. Yours is not one of them. No search impression appears, no click reaches your site, and no attribution shows up in your dashboard. Yet a shortlist has already formed.

The Citation Economy is a practical guide to understanding-and changing-what AI systems say about your company. It shows marketing, communications, content, and growth leaders how to diagnose their current visibility, strengthen the evidence AI systems encounter, and build an operating program around answer engine optimization.

In this book, Praveen Maloo explains how answer engines retrieve evidence, resolve entities, form narratives, and decide which companies to cite or recommend. The book turns those mechanisms into a practical operating system. He includes platform-specific analysis, technical and content checklists, measurement frameworks, ownership models, and a step-by-step AEO playbook. The book also prepares teams for agentic buying and the emerging paid-citation layer.

The Citation Economy offers founders, CMOs, communications leaders, content strategists, product marketers, and growth teams a concrete way to compete for visibility before the buyer ever reaches a website. Traditional SEO optimizes for ranking. AEO optimizes for being the answer.