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No business can survive without sufficient cash on hand. Despite this, many companies subordinate the importance of liquidity to operational, accounting, or other interests that result in cash shortfalls exactly when that cash is needed the most. This can have profound, sometimes existential, consequences.
 
In Cash Is King, working capital and cash strategist Peter W. Kingma delivers an incisive, hands-on discussion of how to put your company's cash position on an equal footing with sales, cost, and service, and why you need to make that happen now. You'll learn why cash is the fuel in your firm's engine and discover the attributes of an organizational cash culture, as well as how to adopt those principles within your own organization.
 
The book explains some of the most critical and commonly misunderstood corporate finance concepts, diving deep into illuminating case studies and examples without drowning the reader in mathematics or accounting concepts. It demonstrates concrete strategies you can apply immediately in your own company to increase the availability of cash when you need it the most.
 
A transformative resource for executives, managers, and business leaders everywhere, Cash Is King is the effective and practical exploration of the lifeblood of contemporary commercial organizations that you've been waiting for. It's an insightful guide to ensuring your company has the cash it needs when it's required.