Maxim Sytch: The Influence Economy, Gebunden
The Influence Economy
Buch
- Decoding Supplier-Induced Demand
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(soweit verfügbar beim Lieferanten)
(soweit verfügbar beim Lieferanten)
Aktueller Preis: EUR 30,07
- Verlag:
- Oxford University Press, 04/2025
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9780197665152
- Artikelnummer:
- 11991014
- Umfang:
- 320 Seiten
- Gewicht:
- 544 g
- Maße:
- 224 x 140 mm
- Stärke:
- 36 mm
- Erscheinungstermin:
- 23.4.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
In The Influence Economy, Maxim Sytch explores the external influences that nudge buyers toward questionable decisions and consumption, revealing how professional services--consulting, marketing, banking, and legal firms--create demand for unnecessary and potentially harmful products and services. Sytch finds that such supplier-induced demand can take many forms, from superfluous reorganizations and frivolous lawsuits to ill-conceived acquisitions, which lead to wasted resources, demotivated workforces, and operational setbacks. Based on empirical analyses and interviews, Sytch identifies the conditions under which supplier-induced demand is likely to occur and offers insights into mitigating its effects in today's economy.
Maxim Sytch
The Influence Economy
Aktueller Preis: EUR 30,07