Matthew Kohut: Speaking Out, Gebunden

Klappentext

"Abortion. Ukraine. Voting rights. Climate change. These are just a few of the issues that Fortune 500 CEOs addressed publicly in the past twelve months. Speaking Out: The New Rules of Business Leadership Communication defines the changing landscape of CEO communication at a time when corporate leaders are expected to navigate an increasing range of complex political and social issues. Skeptics have already dubbed this change the victory of "woke" politics over the corporate sector. Others warn CEOs about the "talking trap" of speaking out on every issue du jour. But these critiques overlook the need for corporate leaders to manage political and social risks. Chief executives whose only strategy is to avoid risk by saying nothing do so at their peril. The ultimate question is not just what leaders say, but what they do. Speaking Out provides case studies of leaders who have spoken out and backed words with action, as well as others who have had mixed records on accountability, failed to show progress on public commitments, or faced consequences for taking a stance. Speaking Out offers a new lens for understanding the difference between PR efforts that can be easily dismissed as spin and authentic communication that enhances credibility and trust"--