Matthew Dicks: Stories Sell
Stories Sell
Buch
- Storyworthy Strategies to Grow Your Business and Brand
- New World Library, 06/2024
- Einband: Kartoniert / Broschiert
- Sprache: Englisch
- ISBN-13: 9781608689040
- Bestellnummer: 11568458
- Umfang: 336 Seiten
- Gewicht: 458 g
- Maße: 229 x 152 mm
- Stärke: 13 mm
- Erscheinungstermin: 11.6.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLINGMoth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include:
• The three elements of a winning story: stakes, suspense, and surprise
• Finding the right narrative structure (and why beginning at the beginning isn’t always the best method)
• The power of being vulnerable: how admitting your mistakes can build rapport with audiences
• When and how to use humor
• Zigging while others zag: making yourself stand out from competitors
Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.
Biografie
Matthew Dicks studierte am Trinity College in Hartford, Connecticut. Er ist Grundschullehrer an derselben Schule wie seine Frau Elysha und hat neben Fachliteratur immer auch schon kürzere Texte für die Presse verfasst. Nebenbei betreibt er eine DJ-Agentur, geht mit Hund Kaleigh Gassi und versucht, die beiden Katzen Jack und Owen zu erziehen. Matthew Dicks
Stories Sell
EUR 20,43*