Kinky: Mining Tweets for Resilience: Uncovering Business Responses on Social Media, Kartoniert / Broschiert

Klappentext

The modern business landscape is constantly evolving, and unforeseen disruptions can significantly impact operations and customer relationships. From natural disasters and economic downturns to social media controversies and product recalls, businesses must be prepared to navigate challenging situations effectively. Social media, particularly Twitter with its real-time nature and vast user base, has emerged as a critical platform for crisis communication and reputation management.
This paper delves into the concept of "mining tweets for resilience." By systematically analyzing tweets related to a business or industry during disruptive events, valuable insights can be obtained. These insights can then be used to inform strategic decision-making, allowing businesses to adapt, respond, and ultimately emerge stronger.