Kenneth Laudon: Management Information Systems: Managing the Digital Firm, Global Edition, Kartoniert / Broschiert

Klappentext

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

For introductory courses in IS (information systems)and MIS (management information systems).

The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm providesthe most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons areknown for their outstanding real-world case studies, which describe howwell-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related managementdiscussions and using IT to meet bottom-line results. Each chapter of the 16thedition features all-new Interactive Sessions, new Video Cases, and anew Career Opportunities section building practical job-seeking skills.

MyLab-« MIS is not included. Students, if MyLab MIS isa recommended / mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab MIS should only be purchased when required by aninstructor. Instructors, contact your Pearson representative for moreinformation.