Jonny: Going Global, Starting Small: The Rise of the Mini-Multinational
Going Global, Starting Small: The Rise of the Mini-Multinational
Buch
- tredition GmbH, 05/2024
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783384232434
- Bestellnummer: 11873882
- Umfang: 132 Seiten
- Gewicht: 236 g
- Maße: 234 x 155 mm
- Stärke: 10 mm
- Erscheinungstermin: 18.5.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidlyAnmerkungen:
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