Jonny: Going Global, Starting Small: The Rise of the Mini-Multinational
Going Global, Starting Small: The Rise of the Mini-Multinational
Buch
- tredition, 05/2024
- Einband: Kartoniert / Broschiert, Paperback
- Sprache: Englisch
- ISBN-13: 9783384232434
- Bestellnummer: 11873882
- Umfang: 132 Seiten
- Gewicht: 236 g
- Maße: 234 x 155 mm
- Stärke: 10 mm
- Erscheinungstermin: 18.5.2024
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidlyAnmerkungen:
Bitte beachten Sie, dass auch wir der Preisbindung unterliegen und kurzfristige Preiserhöhungen oder -senkungen an Sie weitergeben müssen.
Mehr von Jonny
Jonny
Unveiling the Fabric of Spacetime: Exploring Noncommutative Quantum Mechanics
Buch
EUR 28,39*
Jonny
Stress, Immunity, and a Double-Edged Sword: Why Chronic Stress Can Backfire on Your Health
Buch
EUR 28,49*
Jonny
The Invisible Universe: A Quest to Discover Dark Matter
Buch
EUR 30,49*
Jonny
The Language of the Heart: Understanding and Expressing Your True Feelings
Buch
EUR 29,59*
Jonny
Beyond Barriers: The Morphogenetic Power of Epithelial Tissues
Buch
EUR 28,49*
