John Dimarco: Essential Mass Communication, Kartoniert / Broschiert

Klappentext

Helping students learn the skills and methods of creative media production

To succeed in a communications career, aspiring "creative professionals" across business domains must develop the ability to draw upon technological history, analyze culture, and utilize media literacy techniques. Weaving these subject matter areas together with research, writing, design, and presentation skills, students can elevate their value to potential employers and clients as they find meaningful roles. This book works to bring those elements together to help students pursue media job opportunities in any industry.

In Essential Mass Communication, educator and media expert John DiMarco provides a solid understanding of communication theory, mass communication technology, information studies, and mass communication practice. Enabling students to apply critical media literacy analysis techniques, this comprehensive textbook addresses a uniquely wide range of creative fields, including storytelling, rhetoric, journalism, marketing, advertising, public relations, design, fine art, photography, and filmmaking.

With an approach that emphasizes creative, active learning, Essential Mass Communication describes the driving technologies, key people, convergence, and cultural instances of each mass communication media. Student-friendly chapters offer a wealth of real-world case studies, applied examples and assignments, review questions, in-text QR codes, and other classroom-proven pedagogical tools. Each chapter features professional practice components such as professional pathways to applying mass communication to students' careers.

Containing both introductory content and more in-depth critical discussion, Essential Mass Communication: Convergence, Culture, and Media Literacy is an ideal textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication Technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.