Jeanette Maw McMurtry: Marketing for Dummies, Kartoniert / Broschiert

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Grow your brand with smart, psychology-driven marketing strategies

Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now.

You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today.

Inside this book:

• Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety
• Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working
• Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals
• Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches
• Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape

Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!