Harald Riener: The Digital Pull, Kartoniert / Broschiert

Klappentext

Digitalization is profoundly changing our lives. But why does a transformation often described as a digital revolution so rarely feel like a revolution in everyday life?

Much of what seemed almost unimaginable just a few decades ago has now become a matter of course. We communicate, work, learn, and organize our daily lives in new ways, often without giving much thought to how these changes came about.

"The Digital Pull" therefore begins not with the latest technologies, but with people. Through familiar everyday situations, it shows how a useful possibility becomes regular use, how use develops into habit, and how habit eventually becomes something we take for granted. What initially appears to be a personal decision gradually changes expectations, ways of working, and social structures through the interaction of individuals, companies, and organizations.

The book moves from personal experience to the broader connections within a digitalized society. It examines changes in work, education, business, and communication, and also explores artificial intelligence as an example of the next dynamic in digital transformation.

This is neither a celebration of technology nor an expression of fear. "The Digital Pull" offers no simple formulas or predictions about the future. Instead, it invites readers to view familiar developments from a new perspective and better understand how we ourselves are part of digital transformation.

Because understanding how change comes about also enables us to approach new technological possibilities more consciously.