Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Leading dealmaking scholar Guhan Subramanian explores the ubiquitous situation in which negotiators are "fighting on two fronts"-across the table, of course, but also on the same side of the table with known, unknown, or possible competitors. Delving into case studies as diverse as buying a house, haggling over the rights to the television show Frasier, and selling "toxic" assets into the U. S. government's bailout fund, Subramanian combines meticulous research, field experience, and classroom-tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to corporations.
Biografie
Guhan Subramanian ist Professor für Recht und Wirtschaft an der Harvard Law School und Professor für Wirtschaftsrecht an der Harvard Business School. Damit ist er der einzige Professor in der Geschichte der Universität, der Lehrstühle an beiden Schulen hat.
