Gerald Watts: Watts, G: New Venture Coursebook, Flexibler Einband

Klappentext

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.