Ezlika M. Ghazali: Sustainability and ESG in Marketing, Gebunden

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This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG principles to meet evolving market demands, regulatory requirements, and societal expectations. Each chapter offers an in-depth examination of specific industry case studies, showcasing successful strategies, challenges, and the tangible impacts of integrating ESG into business models. This book is an essential resource for business leaders, marketers, sustainability professionals, and students. It offers valuable insights into the global intersection of responsible business practices and market positioning, providing a roadmap for companies aiming to drive positive change while meeting stakeholder expectations.