Communication Design and Branding
Communication Design and Branding
Buch
- A Multidisciplinary Approach
- Herausgeber: Daniel Raposo, Nuno Martins
- Springer Nature Switzerland, 08/2023
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783031353840
- Bestellnummer: 11587934
- Umfang: 376 Seiten
- Nummer der Auflage: 23001
- Auflage: 1st ed. 2023
- Gewicht: 796 g
- Maße: 241 x 160 mm
- Stärke: 21 mm
- Erscheinungstermin: 31.8.2023
- Serie: Springer Series in Design and Innovation - Band 32
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.![Communication Design and Branding, Buch](https://wom.de/image/w468/front/0/9783031353840.jpg)
Communication Design and Branding
EUR 175,23*