Colleen Palmer: Using AI In The Public Relations Classroom, Gebunden

Blurb

This book is a resource that public relations instructors can use to incorporate artificial intelligence (AI) use into their classes. As public relations professors strive to not only teach the foundations of public relations but help students apply what they learn to actual work in their field, this book contains many exercises and examples of teaching ideas. Every chapter has a focus on a topic that students must learn and understand about working in public relations, and every chapter includes ideas for professors on leading class discussions, creating in-class work and homework, and, finally, incorporating the ever-growing AI use into the classroom.