Christina Farr: The Storyteller's Advantage, Gebunden

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A practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition

Anyone who can tell a good story has a major advantage in today’s market.

For decades, the business world has been content with leaders who drive profits and make strategic business decisions. But in today’s ultracompetitive business world, that is simply not enough. Today, the ability to tell a compelling story about your product or service is not just a competitive advantage but a requirement.

In TK, venture capital investor and business journalist Christina Farr reveals the secrets of business leaders who inspire, entertain, and empathize through the art of storytelling. Studies show that companies with leaders who are adept at storytelling are also more likely to raise capital, retain talent, give their missions meaning, and make their brands more memorable. These are the leaders who are transforming the corporate world.

TK offers an inside look at the greatest storytelling CEOs, interspersed with empirical research about the power of storytelling and plenty of candid commentary. Farr explores how these leaders developed their stories, breaks down the narratives that are resonating in today’s workplaces, and shares practical advice on how to deliver the most compelling message, whether it’s to new hires, the press, customers, or investors. Providing tactical advice for anyone to use to further their own career goals, this book will help any business leader to tap into their ultimate superpower—telling a great story.