Klappentext

Italian graphic design explores the emergence and articulation of graphic design practice in Italy from the interwar period to the 1960s. It offers a much-needed critical and historical analysis of the role that graphic design has played in Italian design culture.

The book addresses the struggle of graphic designers to define their practice as they adapted to shifting political and cultural environments, as well as changing design discourses. It traces the lineage of graphic design back to typography, tackles its problematic relationship with advertising and reveals graphic designers' efforts to negotiate their professional identity with industrial designers. Presenting new evidence on Italian design during and following fascism, it addresses the grey area between alignment and resistance. A series of case studies brings to light neglected actors of Italian design in the vocational schools Scuola del Libro and Cooperativa Rinascita and the professional body Aiap, while also offering new perspectives on the Studio Boggeri, the Milan Triennale and the industrial design organisation ADI.
This book will serve as a standard reference for students from undergraduate level upwards, as well as scholars working on Italian design and cultural history and those interested in the development of graphic design internationally.