Burton St. John III: Personalized News Communication and Media Trust in the Modern Era, Gebunden
Personalized News Communication and Media Trust in the Modern Era
Buch
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Aktueller Preis: EUR 147,93
- Verlag:
- Springer Nature Switzerland, 02/2025
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9783031753633
- Artikelnummer:
- 12214650
- Umfang:
- 228 Seiten
- Gewicht:
- 510 g
- Maße:
- 241 x 160 mm
- Stärke:
- 18 mm
- Erscheinungstermin:
- 27.2.2025
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book examines the role of media credibility and trust in news personalization and consumer engagement in the US. While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news. The book examines tactics such as the use of transparency cues in stories, responsiveness to audience comments, and disclosing personal information to consumers. It also addresses the challenges of news personalization, including how messaging from vested interests may also be seen by audiences as personalized news. In an age when individuals are increasingly determining their own ecology of news sources, this book offers a unique perspective on an emerging area of news customization and personalization.
Burton St. John III, Kirsten Johnson
Personalized News Communication and Media Trust in the Modern Era
Aktueller Preis: EUR 147,93